Joseph J. Carella Associates Inc. is a public relations agency specializing in publicity and brand building exercises for companies across a wide range of industry verticals. We are specialists in packaging the message in innovative ways for the best customer outreach.


Our contact with the media community is far-reaching and pro-active. We maintain relationships with reporters and editors in the print and electronic media which have been cultivated over many years. They recognize Joseph J. Carella Associates first and foremost as a credible and reliable source of information. This trust and esteem are key components of our success in getting our clients' messages out.

We routinely achieve positive media placements on behalf of our clients in the nation's largest media outlets, including The New York Times, The Wall Street Journal, USA Today, major broadcast and cable networks, and the nation's most prolific periodicals.

We provide all collateral materials, including press kits, news releases, and media alerts. Our services also include writing op-eds and full media monitoring.

Crisis Management

Managing an image in the court of public opinion requires experience and know-how. Joseph J. Carella Associates Inc. is fully equipped to navigate the complex maze of news media that can have a profound effect on how your company is perceived. Whether you are involved in a lawsuit or other matter that can threaten your otherwise positive image, we can work with you in mapping out a media strategy that will address your needs. We have a complete understanding of legal processes on the federal, state and local levels, and we frequently work closely with clients' legal counsel.

Special Events

Joseph J. Carella Associates Inc. is a respected leader in the world of special events. We regularly publicize grand openings, company anniversaries, product launches and charity fundraisers by creating and executing themes specifically designed to maximize news media coverage opportunities. Working with you and your staff, we will generate concepts that will help your special event stand out.

Social Media Management & Analytics

We offer social media management tools and services. We create, schedule, analyze, and encourage engagement of content among platforms to establish brand awareness. We manage marketing campaigns and day-to-day activities to help reach and influence your company's target audience.

Media Monitoring

KIOSK℠ bespoke newsfeeds tailored to your business and interests.


Clients Represented

  • 34th Street Partnership
  • Alliance for Downtown
  • Apollo Theatre
  • Blumenfeld Development Group
  • Bravo Cable Network
  • Bridgehampton Historical Society
  • Bryant Park Corporation
  • Burger Heaven
  • Chabad New York City
  • Columbus Heritage Coalition
  • Cosmopolitan
  • Court TV
  • Discovery Networks
  • Empire State Building
  • Enoteca on Court
  • Italian American Museum
  • Italian Culinary Institute for Foreigners (ICIF)
  • Juva Skin & Laser Center
  • Kraft General Foods, Inc.
  • Limousine Digest Show
  • Marco Polo Ristorante
  • Maxim Magazine
  • National Research Institute
  • New York City BID Association
  • New York Yankees
  • Oreck Corporation
  • Playboy Enterprises
  • Popular Science
  • Serendipity 3
  • Showtime Networks
  • Squad Security, Inc.
  • Top of the World at the World Trade Center
  • Toyota Motor Sales, USA, Inc.
  • Virtual Presence-Recreations, Inc
  • Western Beef
  • Winston & Strawn

Areas of Expertise

As a public relations agency, we specialize in brand placement in the public domain. We ensure to get the message straight and direct to the targeted audience with our wide range of services.

Consumer Products

Whether the need is to launch a new product or to reinforce the image of an existing product, we customize media campaigns for maximum media exposure on a national, international or local basis.

With our reputation for outside-the-box resourcefulness, we help clients formulate media-palatable strategies. With clients like Toyota Motors USA and Oreck, we have proved our ability to position a wide range of consumer products in the mass media.

Media & Authors

From national cable TV networks to magazines and individual book authors, we bring an unparalleled level of energy to highly focused media publicity efforts. These campaigns have helped our clients increase their visibility in the national and local marketplaces.

Whether the task is to promote a special project, or to provide ongoing publicity, we devise and execute a plan that yields desired results.

Food & Restaurant

We bring a vast knowledge of the restaurant business and knowledge of cuisines from all parts of the world.

With our excellent track record of media placements as a result of our impeccable contacts in the consumer and trade food and restaurant media, we know how to make your restaurant or food business stand out among competitors.


Using mass media publicity as a tool, we help clients in the attractions, amusements and cultural institution fields. We boost visibility in the mass consumer media by making the unique aspects stand out.

With countless contacts in the general, travel and amusement media, we bring our clients' stories to a huge audience. Under the leadership of company president Joe Carella, who represented the New York Yankees, Apollo Theatre and the Empire State Building, Joseph J. Carella Associates Inc. provides intensive media campaigns for a wide variety of well-known attractions.


While many clients receive coverage in the nation's automotive press, they often have a need to bring a message to a much wider audience. We specialize in positioning these messages for the mass consumer audience.

Our emphasis in the automotive field is to garner attention for our clients in the general consumer news media.

We are members of the International Motor Press Association.